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The Lede: The Bitter Truth About Coffee’s Future

The Lede, Wednesday, June 27, 2018
By David Royse

We May Eventually Be Back to a World Where Only Italians Use the Words Venti and Macchiato

I like my coffee piping hot and my climate just temperate.

Those two things are connected. With the climate getting hotter, the prospects for a major cooling off in the coffee industry are coming at you faster than Starbucks can build yet another store with not enough parking options and a badly-designed drive through.

Starbucks Chairman Howard Schultz steps down in the next few days, and in his parting round of media interviews, he’s talking about climate change. It’s going to kill the Arabica coffee bean, you know.

Unless someone figures out a work-around, in a few decades, coffee will be a largely un-affordable luxury item (come to think of it, it’s getting there anyway). But it will really be pricey when something like half the land where it’s currently grown no longer has the right temperature range and rainfall amounts.

Farmers and scientists are working on a new and improved bean, but they’re in a race against change.

Read the story


And the coffee-might-go-away news is just great, considering, there’s some possibility that’s it’s been protecting our livers. More from Healthline

Emerging Industries Watch: CANNABIS

Efforts to combine a push to expand New Jersey’s medical marijuana program with the move to legalize non-medical cannabis use is slowing both measures down. NJ.com

Oklahoma voters have approved medical marijuana. Tulsa World


Is expanding Whole Foods delivery to Chicago, Houston, San Antonio, Indianapolis and Minneapolis. Amazon.

Rise Products
Is recycling the grain that didn’t make it into your beer. NYTimes

Green Thumb Industries
Chairman Ben Kovler says difficult barriers to entry for new guys help early entrants. CNBC

About David Royse

David Royse
David Royse is the Editor-in-Chief of Ledetree.com. He has been a professional journalist for more than 20 years, including stints with The Associated Press and The News Service of Florida. He enjoys writing about health and medical science, and hopeful stories about scientific breakthroughs and new technology.

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