Golfing great Greg Norman is looking to change the golf cart and turn it into an entertainment hub to enhance the on-course experience.
Diamond Leung | Sport Techie
The Greg Norman Company and Verizon announced this past week that they partnered with golf transportation manufacturer Club Car and GPS technology company GPSi on the “Shark Experience,” which will provide golfers with a fully connected golf car experience that delivers connectivity, content and customization.
The 62-year-old Norman said at SportsBusiness Journal’s Sports Marketing Symposium that there would be three tiers of carts that bring high-definition touchscreen displays. At the most basic level, the Club Car vehicles will enable the instant measurement of yardage for shot distances to the pin. The next level includes yardage plus built-in speakers with Bluetooth connectivity to enable streaming music via Slacker Radio, with golfers pairing their devices to the cart. At the highest level, the carts will enable golfers to also watch live content while they’re enjoying a leisurely day on the course. The content can include live sports, highlights from beIN Sports, entertainment and news — options that are currently available on Verizon’s go90 app, according to Golf World.
The touchscreen displays can include the current scorecard, live sports scores, cashless payments, a map of the course and golf tips with video content from Norman. Hole-in-one technology, food and beverage ordering, Shot Tracer and more will become available as the platform evolves.
“It is a platform. It is not a product,” Norman said. “And so any time Verizon comes up with some new innovation or any time Club Car comes up with a new innovation or we come up with a new innovation from a content standpoint, we can put it on that platform. We can forever evolve in a way the industry is asking it to be evolved.
“This platform is going to evolve. What we have today is going to be different in January, is going to be different in the second quarter next year.”
Norman said Club Car was manufacturing the carts for the first quarter of 2018 and that they would gradually be rolled out at select golf courses across the U.S. throughout next year. The pilot will be previewed at the PGA Show in January.