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Steve Brill Starting News Rating Company

Steve Brill — founder of American Lawyer, Court TV, Brill’s Content, and the Yale Journalism Initiative — has almost finished raising $6 million to launch News Guard, which will rate news content so search and social-media platforms can help their users know what to trust.

Mike Allen | Axios

Why it matters: Brill has a long track record of successful journalistic start-ups. And he’s attacking one of the biggest problems in media today: News consumers have trouble distinguishing between credible content and fake news, and the tech platforms have done little to help them.

Startup details:

  • Rating will be done by “qualified, accountable human beings,” not algorithms.
  • Brill’s co-CEO will be Gordon Crovitz, a Wall Street Journal columnist and former publisher of the paper.
  • They’ll hire 40-60 journalists, who will be “well-paid.”
  • They expect to have a product for U.S. users by mid-2018.
  • The business model: NewsGuard will charge a license fee for platforms and aggregators, who will make it available to users.
  • The company will create brand awareness by giving browser versions free to news literacy groups, school systems, etc.

Read the full story at Axios

Read more media stories at LedeTree

About Mike Allen

Mike Allen
Mike is the co-founder and executive editor of Axios and former chief political reporter for Politico. While at Politico, he wrote the daily Playbook. Prior to joining Politico for its 2007 launch, he worked at numerous other publications, including The New York Times and Time. He attended Washington and Lee University in Lexington, VA.

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