Sipp Industries wants to cash in on the growing interest in hemp while also tapping into interest in home made beers.
Sipp said in a press release Monday that it is partnering with homebrew supplier Craft a Brew to market homebrew kits with the hemp ingredients used in Sipp’s Major Hemp Brown Ale. Sipp will also market the hemp beer kits on Amazon and EBay, and in retail stores and other distribution channels.
More than a million Americans brew their own beer, according to the American Homebrewers Association.
Sipp is a conglomerate that produces Major Hemp Brown Ale, in cooperation with Sleeping Giant Brewing Company in Colorado.
The recipe for Major Hemp uses a proprietary water-soluble hemp powder, containing Omega-3 and Omega-6 fatty acids, which imparts a walnut flavor and earthy characteristics to the American Brown Ale, according to Sipp. “Though the cultivation of the hemp plant has been federally illegal since 1937, MHBA is legal in all 50 states because it is produced using hemp seeds, which are exempt from being scheduled because they do not contain any detectable measure of cannabinoids such as tetrahydrocannabinol (THC),” the company said in another press release introducing the beer.
“The game has changed pretty suddenly,” because of growing acceptance of hemp, including language included in federal legislation that would legalize it, said Ted Jorgensen, President of the Major Hemp subsidiary. “We have been receiving numerous inquiries from a variety of breweries located in different parts of the country and are presently evaluating a series of offers. Our goal has always been to build a national brand so it is important that we form partnerships with breweries and distributors that can get Major Hemp Brown Ale to consumers throughout the US.”
In the meantime, you can order the ingredients and recipe for your homebrew kit.