Rideshare service Lyft is up and running today in Toronto, its first foray outside the United States
Uber has some competition in Canada, with Lyft starting its first non-U.S. operation on Tuesday.
“We’ve been looking forward to taking our brand of ridesharing international for some time, and we’re super pumped to share this with our close friends up north,” Lyft said in a post on its website last month. And then, the company started speaking Canadian.
“From brunch in Bloordale and belly laughs on Mercer St to polishing off some late-night poutine at your favourite burger joint out in Woodbridge, we know Toronto is the place to be,” Lyft’s post said. “Wherever we are, we know it matters how you get there, so we’ve got our toques on and we’re ready to take off.”
Let everybody know – like retweet it … Lyft starts taking rides in Toronto & the GTA today starting at 10:30am. Your Toronto/GTA discount referral promo code: LYFTISINTOWN
Spread the word … Lyft is in town.
Apply to Drive for Lyft with the same code to receive pay bonuses.
— Lyft Toronto (@Lyft_Toronto) December 12, 2017
In addition to the city of Toronto itself, Lyft will be serving several of its suburbs.
Uber has been serving Toronto since 2014, and is the rideshare industry’s beheamoth – operating in 77 countries.
Uber said in a statement to the CBC that it is “proud to have paved the way for ride-sharing in Canada and we welcome competition that encourages the use of more transportation alternatives.”
Lyft’s move up north comes as the Canadian government says it is looking into the cyberbreach that affected Uber customers, though it’s not clear whether that breach actually affected any Canadians. It also comes as Uber is dealing with a little bit of bad publicity over a mistaken overcharge – it eventually refunded a guy the $18,000 he paid for a 20 minute ride in Toronto, but not until the Internet got displeased about it.
Lyft saw its revenue triple in the first half of 2017.