Lyft is expanding its subscription-based package ridesharing service, which is now available in 30 cities.
Rather than pay by trip, as most rideshare customers do, customers of Lyft’s new trial service pay for something like a subscription, or membership, and can use a number of rides during the period.
Lyft President John Zimmer told Bloomberg News that subscriptions as the future for the company.
“Eventually, the majority of miles traveled in the United States will be on a network like Lyft,” Zimmer said in an interview on Bloomberg TV’s “Studio 1.0. You’ll be subscribing to a Lyft transportation plan similar to how you have a music program, maybe Spotify, or a minutes plan like you have on AT&T or Verizon.”
Bloomberg reported that Lyft’s main U.S. rival, Uber, is also experimenting with subscriptions.
One advantage for both companies with a subscription service is it prevents each from losing customers to the others on a spur of the moment based on price.
The company hasn’t named the new cities that will offer the service, or when it will start.