Lyft is buying bikeshare operator Motivate in what it says is a plan to put bicycle sharing systems “on a path toward growth and innovation.”
Lyft announced Monday that it has acquired Motivate, the largest bikeshare operator in the country, including its contracts with several cities. Lyft also gets Motivate’s technology and corporate operations, but Motivate’s bike maintenance and servicing outfit will be spun off into a standalone business.
“Lyft and Motivate have both been committed for years to the same goal of reducing the need for personal car ownership by providing reliable and affordable ways to move around our cities,” said John Zimmer, Lyft co-founder and president. “Bringing together Lyft and Motivate will accelerate our collaboration with cities and deliver even better experiences to our passengers and riders.”
Lyft said Motivate’s efforts to work with cities collaboratively for approval of its service fits with its corporate ethic.
We’re excited to invest in bikeshare to continue building the world’s best transportation for the future of our cities. https://t.co/nh3Ed7zeLy
— Lyft (@lyft) July 2, 2018
Motivate operates some of the biggest bikeshare systems in North America, including New York’s Citi Bike, San Fracisco’s FordGoBike, Boston’s Blue Bikes and Chicago’s Divvy. Other cities where Motivate already operates include Washington, D.C.; Portland, Ore.; Columbus, Ohio; and Minneapolis.
In 2017, 80 percent of the bikeshare trips in the United States were on Motivate-operated systems, the companies said.
“How we get around cities is changing rapidly, and the combination of Lyft and Motivate will bring tremendous new resources and energy to making sure that bikeshare plays a fundamental role in the new urban mobility,” said Motivate Executive Chairman Steve Koch. “Together, we believe that integrating our services in partnership with the public sector will transform the urban transportation landscape, increase bike ridership, and make our cities better.”