Gene Simmons likes the cannabis company Invictus and plans to shout it, shout it, shout it out loud.
The Canadian marijuana company announced last week that the former KISS front man will be the new public face (unmasked, presumably) of the company – and even changed its ticker symbol on the Canadian TSX venture capital trading exchange to GENE.
Invictus said Simmons will help the company with its public awareness strategy as it prepares for Canadian non-medical legalization later this year. Simmons is expected to make public appearances for the company, and serve as a spokesman.
Simmons said in a statement put out by the company that he was interested in getting involved in the emerging industry had been looking for a company to partner with.
“As I learned more about the changing sentiment of the public and investors, I was enthusiastic to invest in the Cannabis space,” Simmons said. “I did my due diligence with the available information on the top 10 licensed cannabis producers in Canada, including a number of face-to-face interviews.”
Invictus, he said, impressed him with “a solid plan for growth.”
Simmons’ title with the company will be “Chief Evangelist Officer.”
Invictus operates two cannabis production sites in Canada. It also owns 50 percent of AB Laboratories, a licensed producre in Ontario.