Cannabis has been steadily marching into the realm of high-end wellness culture. On Saturday, Gwyneth Paltrow placed it squarely there. Paltrow’s lifestyle brand, Goop, has grown into a wellness juggernaut, touting advice and accessories for alternative healing with its newsletters, e-commerce website, and events—and its seal of approval can catapult a wellness trend into widespread consciousness. At the “In Goop Health” conference in Los Angeles on June 9, attendees who bought tickets for $650 or more could indulge in aerial yoga and LED light eye-masks, along with seminars on autoimmune disorders and postnatal depletion. And this year’s agenda had a new addition: the future of cannabis.