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A New Generation is Here to Kill Old Industries

Malls, print magazines and even football could be in mortal danger. 

Millennials have been accused of killing so many products and industries—taxis, landlines, snail mail—that it’s become a media trope. But millennials are old news. Today, businesses and marketers are desperately anticipating the murderous whims of Gen Z, the demographic born after 1996.


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