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Meicai App

Ideas: Chinese Vegetable App Raises Some Green

Chinese startup Meicai, which links small vegetable farmers up to restaurants, has raised nearly a half billion USD and has grown to a value of nearly $3 Billion. 

LedeTree

Meicai.cn, only just founded in 2014, helps Chinese farmers sell fruit, meat and vegetables to restaurants through a mobile app. In just those three short years, the company has grown fairly quickly – it claims it now is available for restaurants to use in nearly 50 Chinese cities and averages a million orders a day.

Meicai,, recently raised $450 million (US)  and has grown to be valued at $2.8 billion.

READ 2016 WIRED STORY ON FAST-GROWING CHINESE FARM APP STARTUP MEICAI

Every morning the company sends out thousands of contract drivers to pick up food, according to a story last year in Wired. It then can deliver that food to restaurants, cutting out some of the many middlemen traditionally in the Chinese food distribution network.

“It’s the lowest-cost, lowest-risk and best way to scale quickly,” the company’s founder, Chuanjun Liu, told Wired. “We studied Uber and (Didi) . And the drivers, mostly from rural areas, get stable wages for the first time.

“A company in the US called GrubMarket just copied our model,” Liu said at the time.

GRUBMARKET ANNOUNCES IT IS PROFITABLE

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