Harley Davidson is making an all-electric motorcycle that will be for sale next year.
David Royse | LedeTree
In the near future, Hogs may sound a bit different.
Harley Davidson announced late last week that it has made an equity investment in California’s Alta Motors, which makes small electric motorcycles, and that the two companies will collaborate on electric motorcyle technology.
“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology,” Harley-Davidson President and CEO Matt Levatich said in the company’s statement. “Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”
The news wasn’t out of the blue. Levatich said on an earnings conference call back in January that the company was moving forward with its electric cycle project – called Project LiveWire – and was planning to bring a motorcycle to market in less than two years.
“One key opportunity is the rapidly evolving electric vehicle landscape,” Levatich said on that earnings call. “The EV market is in its infancy today and we believe it will drive excitement into our sport globally in both traditional and nontraditional spaces.”
“You’ve heard us talk about Project LiveWire. LiveWire is an exhilarating, no excuses, electric Harley-Davidson,” Levatich said. “Over 12,000 riders told us so through the demo rides we provided around the world and it’s an active project we’re preparing to bring to market within 18 months.
“The more we grow our experience and capability with EV, the more excited we become about the role it will play in growing business, about the additional and region impact electric Harley-Davidson motorcycles will bring as an element of our product portfolio,” he said.
“We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future,” Alta Motors Co-Founder Marc Fenigstein said last week. “It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we’re thrilled to collaborate with them.”